Why You Must Have an Email List to Be Successful Online
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An email list is a collection of email addresses that are either given by customers when they make a purchase or by prospects who have requested to receive your messages. Sometimes people fill out a form to get a free item or just because they want to get information from you. These email addresses are collected into a database that allows you to send messages to all of the people on your list or to specific ones that you choose.
Here are the main reasons why an email list is an essential part of your online business success:
Email is a professional way to contact customers – Today most consumers are accustomed to giving their email addresses to a business entity or realize that when they make a purchase the business will have their email addresses. This is a common way to communicate and contact customers and is very accepted by most people.
Email software offers simple automation – A really special function that you can do with email marketing software is to automate some parts of your email messages to your customers, leads, and prospects. This means messages that are educational, standard (like thank you messages), and more will be created once and sent to each person when appropriate, based on how you set up your autoresponder software.
Email enables you to add value to your subscribers’ lives – When you use email to contact people who have signed up to receive your messages, you are connected to them 24/7 in a very intimate way. This affords you the opportunity, if you plan for it, to add extreme value to your customers’ lives by sending them information that solves their problems.
Email marketing increases conversion rates – There is no denying that email marketing is one of the most, if not the most, effective forms of marketing that has ever existed. By using email to teach prospects about your business and offerings, you can increase conversions.
Email marketing creates repeat customers – Your best bet for increasing sales is to keep your customers happy so they become repeat customers. Repeat customers offer you the ability to increase your income exponentially. You simply need to use your customer list to tell them about other offerings they may be interested in.
Email allows you to get to know your audience better – Since email is so intimate, you can use messages as opportunities to send out polls and find out information about your audience. Some email software will let you know things about your audience simply based on the information collected from the person’s email address and the files on record with Google and other email address providers.
Email keeps you close to your customers – You’re always with your customers due to smartphones and the ability to send messages to your customers any time of the day. It doesn’t even matter if the message is automatic; you can contact them 24/7 easily with just a click of a button.
If you haven’t created your company’s email list yet, take a look at these popular email marketing companies:
It’s very clear that email marketing is a win-win for everyone involved.
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