Why Your Local Business Needs a Blog
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The best way to get new eyes on your website is to have continually updated, relevant, and useful content. The easiest way to display this content is with a blog.
Businesses that blog generate a lot more traffic to their websites than those that don’t. According to HubSpot, businesses that blog have more inbound links, higher rankings, and up to five times more traffic than businesses that don’t blog. If you’re wondering whether your business should start blogging, check out these benefits of blogging:
Get more traffic – When someone uses a search engine, he or she enters words into the search bar, clicks “Enter,” and receives what are, hopefully, relevant results that give the user the information he or she wants. The search engine uses code to compile a list of results based on keywords and other factors in hopes of giving useful results. A blog with appropriate keywords will help you deliver more useful content on your website.
Increase your page rank – The more relevant your website content is (determined using an algorithm that considers keywords, links, and more), the higher your website will appear in Web searches. Having a higher page ranking will bring more traffic to your website since most people don’t look past the first page of results to find the information they’re searching for. A blog will help you get more clicks.
Keep your audience’s attention – People have no reason to view your website more than once if it contains finite, static information. A blog enables you to keep relevant information flowing to your website so your audience will want to keep reading that new information. A blog keeps your audience’s attention by providing new reading material, as well as new content for search engines to crawl.
Become a local expert – The more you blog, the more locals will begin to see you as an expert. If you blog about issues related to your industry, teach beginners something new, and share what other experts are saying, you will start to become the local go-to expert in your niche. The more you blog and the more you promote what you’ve written, the better.
Writing a blog will help you build relationships with your audience in ways you may not have considered. As your blog becomes more popular, you’ll be able to get to know your audience better, and thus you’ll be in a better position to offer them products and services they truly want and need.
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