Why Your Content Should Pack an Emotional Punch
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When you write online content, you can make it sound factual and impersonal. Or you can write in a way that packs an emotional punch. Most content is more effective with the latter approach. If you want to gain traction with your website content, you should aim to engage your readers’ emotions. Here are three reasons why:
Emotional content makes people remember you– People browse dozens if not hundreds of websites every day. Most websites fail to draw their readers in emotionally. How many websites do you visit each day that get you to laugh, to feel touched, or to get angry about something? How often do you feel like a website is talking directly to you and your problems and that it understands where you’re coming from? These kinds of websites stand out. They make people feel something, and that’s memorable.
Emotional content gets more shares – Content that evokes a lot of emotion tends to get shared more than other content. Naturally, people are more likely to share or endorse something that really got them riled up. This kind of content gets more shares and retweets. In other words, it has a higher chance of getting passed around immediately, but it also has much stronger long-term potential.
Emotional content develops a stronger reader relationship – Finally, emotional content will help you build a stronger bond with your readers. People reading your content will feel like they can relate with you. This translates to people coming back to your site more often, to a more lively community around your business, and to more loyal customers. As an added benefit, people also will want to partner with you more. If they can tell you’re passionate about something, they’re more likely to invite you to speak at their events, conduct teleseminars for their audiences, and in general open up their customer bases to you.
There are many benefits to creating content with an emotional punch rather than just factual information. Adding a dose of personality to your content is great for just about any small business. Unless you’re trying to build an encyclopedia-type site, try to make your website as emotionally engaging as possible.
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