Why Your Business Needs a Great Website
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One of the most important marketing tactics your business can have is its website. Your website will help you find customers and make more sales. A great website works for you when you’re sleeping to provide your audience with information and access to your business. Here are eight keys to a great website:
It’s your company’s online storefront – Whether you have a bricks and mortar store or only an online presence, you need a good website to act as your online storefront. This makes your website available all the time to your audience, helping you get more customers.
It works 24/7 for your company – A website is on 24 hours a day, seven days a week, 365 days a year. If you create your website with good FAQs, easy contact information, autoresponders, and more, your site will sell products and services for you without you even being there.
Load time matters – Your audience will not give you much of a chance when it comes to load times. If your website doesn’t load quickly within a couple of seconds, your visitors will click away and go to a competitor’s site.
SEO matters – Using proper search engine optimization practices not only will help your audience find you, but it will also keep them interested enough to stay on your website to search for the information they need.
It elicits trust – A pleasing design, a fast loading website, and top-notch information that’s easy to find are the difference between a so-so website and a great one. When you provide these features on your site, your audience will go there and feel trust in your offerings based on what they experience on your site.
The right layout gets more action – Understanding how your audience looks at and uses websites can help you make your own more useful. Most people read in an F-pattern and like to scroll and read major points on a site before reading the meat of the information. Does your website allow readers to do this?
Your color scheme makes a difference – Don’t blind your audience when they visit your website! Be sure the colors and graphics on your site make readers feel comfortable and help them read all of the content that you offer.
It represents your company – Your website represents who your company is. It should be unique to your company and your industry or niche, and it truly should represent who your company is. Are you proud of your website? If so, you will be willing to share it with the world.
Every aspect of your website is important. If you don’t know how to build a good website, consider outsourcing it to someone who does. Do whatever it takes to give your company a positive online presence.
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