Why Social Media Matters to Your Small Business

January 12, 2016 Teresa Clark

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Social media is here to stay. It offers individuals and business owners alike a great deal of ability to get the word out about any event or happening. Most people use social media of some kind – and what’s more, they keep it close to them with their mobile devices at the ready. People share everything on social media, from their babies’ first steps to more mundane things like what they’re eating for dinner tonight.

Being online and using social media to promote your business offer many benefits:

Brand Recognition – If you want people to recognize your brand, it’s important to develop a branded appearance that you use across all social media networks. Use the same logos (in different sizes) and stay true to your company’s brand at all times.
Slow Marketing Converts – When you provide information over a long period of time, your audience becomes accustomed to your message. Over time your audience develops trust, and after being exposed to you a few times they are more likely to call your business when you can meet their needs.
Improves Authority – When you often post a lot of accurate and helpful information, people start viewing you as an authority on the topic. Once you’re viewed as an authority, you will start making even more money because people will be waiting to hire you or buy your products.
Increases Brand Loyalty – The more people see your brand online, the more loyal they will become toward what you offer. Your offerings should represent what your brand stands for, and you’ll find that people become more loyal to you as you stick to what you know and believe in.
Increases Traffic to Your Website – Use social media to share and promote your blog posts, and new offerings will increase the traffic to your website exponentially. One of the best ways to rank higher on search results is to be active on social media.
Is Inexpensive – Social media is not an expensive form of marketing. It also can be fun. Guard yourself from getting sidetracked but always be interactive and engaging with your followers. Remember, time is money. Automate what is not direct communication so you can get more done in less time.
Allows for Useful Consumer Engagement – Social media can let you engage with users in a very beneficial way. You can have deep conversations about many topics. Just remember to keep it professional and handle controversy carefully.
Works with Mobile Devices – Better than most websites and email, social media works effortlessly on mobile devices. Social media and mobile really go hand-in-hand. People take their devices on dates and to bed – you’ve never been closer to your audience than now.

If your company is not participating on social media then you need to change that right now! You don’t have to be everywhere; just find out where your audience hangs out and go there. Then use that social network to your fullest ability.