Why Facebook Isn’t Enough
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Many small business owners have jumped on the Facebook bandwagon. Some are even abandoning their websites and blogs in favor of a Facebook page. It seems so much easier than the other options. However, this is a huge mistake. Facebook is not enough in the world of online marketing to make a difference. Here’s why.
Your online presence needs many entry points. – To attract your audience, you need several places where they can find you. Your website should be considered the main source for all your social media sharing. Your entire focus with social media should be to drive traffic, increase engagement, and improve the ranking of your website. Having only one point of entry into your business will leave out a lot of people.
Facebook is not set up to provide information in a cohesive way. – If someone wants more information after seeing a post on Facebook, it is very hard to find. Posts get lost in the crowd. But you can lead them to your website, which can have information for your audience displayed in a cohesive way. They’ll be able to contact you easier and get more information on your website than on your Facebook page.
You need to build an email list too. – While people may communicate with you on your Facebook page, you also need to build an email list. Building an email list is an important factor in any business’ success or failure. Communicating to your audience only through Facebook isn’t enough; you must also build a targeted email list, capturing their contact information and sending up-to-date content often. Email lists are still the best form of direct marketing.
You don’t own your Facebook page. – That’s right. You don’t own your Facebook page, and you can’t back it up. You could be shut down for any reason on any given day. In addition, not every person who “likes” your page sees your updates.
Facebook is an important part of online marketing, but it’s not the only part. In fact, it’s not even the most important factor. The most important factor in your online marketing efforts is your website. You control it, you own it, and you won’t be wiped out just because someone else decides your content isn’t good enough or appropriate. Until these facts change, you still need a self-hosted website where you drive traffic from your social media accounts.
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