What to Include in Your Email Newsletter
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Knowing what to put in your email newsletter is as important as creating one. Experts say the money is in your list. But if you don’t send out regular messages, you’ll miss out on the additional income that an email newsletter can generate. Keep your newsletters simple and not too long. And always point your readers to something else, such as something to buy, share, or do. Be sure your email newsletters include these nine items:
Tips and tricks – Your email newsletter is a great place to include a list of tips and tricks. If you send out a daily newsletter, make one issue a week simply a list of 10 tips or tricks that involve putting your services or products to their best use.
Special offers – You don’t have to send out a special offer in every newsletter. But if once a month you offer your newsletter subscribers an offer that no one else is getting, you’ll make them feel special. People love the feeling of membership and exclusivity.
Engagement opportunities – Give your newsletter subscribers an inside way to meet up with you, either through live meet-ups or online webinars. Having one webinar each quarter is a great way to engage your newsletter subscribers.
Early bird notices – Tell your subscribers about new products before you announce them to the public. Giving your VIPs a few days to purchase products at a discounted “early bird” rate is a great thing to include in your email newsletters.
Feedback questions – Using your email newsletter as a way to get feedback on potential new products or services is a great way to encourage engagement. You can do this through a simple questionnaire or a poll.
Testimonials – Including a section for customer testimonials is a great way to recognize your clients and to provide social proof to newsletter subscribers who have not purchased from you yet.
Share buttons – Invite your newsletter subscribers to share certain newsletters that don’t have exclusive material. This is a great way to improve your subscription rate and make your current members feel included in your community.
Legal notifications – Every newsletter needs to include all legal notifications relevant to anti-spam laws. If you go with the most stringent laws, you’ll be sure to cover all your bases.
Opt-out information – While this could be covered under legal notifications, it’s important that you include opt-out information that is easy to find in every single newsletter you send. Don’t be worried about subscribers unsubscribing. It’s better to have a clean list of people who want to be there instead of a list full of people who resent getting your information.
These items are designed to get a response. When you include them in your email newsletter, you won’t be disappointed with the results. In addition to these nine items, don’t forget to include a call-to-action in each newsletter you send. Without a call-to-action, there is no point to the newsletter. So make it clear what you want your readers to do.
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