Using LinkedIn for Social Networking

Welcome to my blog! If you would like to keep updated on new posts, please subscribe.
And consider following me on Facebook and Twitter. Thanks for visiting!

Are you on LinkedIn? If you’re looking for a job, then being active on LinkedIn is a must. However, business owners looking to attract prospects and connect with industry professionals also can use the social networking site in a productive and prosperous way. Check out these features and benefits of LinkedIn:

Company pages – LinkedIn allows business owners to create company pages. Unlike profile pages on other social networking sites, company pages come with analytics as well as an ability to share meaningful content and promote your business.

Groups – This feature may be one of the most beneficial because it allows you to join groups that are specific to your audience and your industry. Within a group you can connect with other professionals and prospects to build an audience. Groups support conversations, posting articles, and polling. And displaying group icons on your company page can further enhance your connections.

Advertising – Like many social networking sites, LinkedIn offers advertising options for members. You can reach a targeted audience with ads that you can test and track for best results.

Marketing solutions – LinkedIn offers a paid professional membership that goes above and beyond the free standard membership. The paid membership allows you to use features like the Marketing Solutions program that lets you create specific messages for your audience through targeted content marketing.

Integration – Finally, LinkedIn allows you to integrate many social media sites with your profile. Integration saves time and maximizes your results.

It’s important to remember that LinkedIn has a unique audience. It often makes sense to create unique content for the site’s followers because as professionals, their needs may be different than your audience on other social networking sites.

People tend to trust the information they find on LinkedIn more than other sites. This simple fact can help you build tremendous authority and credibility in your niche. If you’re not using LinkedIn to grow your business, consider giving this top-rated social media site the attention it deserves.

Does your LinkedIn profile need a boost? Ask me for help!