Must-Have Content for Your Business Website
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Your business website often is the first impression your audience will get about your business. That’s why your website should include certain information that everyone will be looking for. You want to be sure the information on your website is directed to your audience in such a way as to make them feel understood and safe at the same time. With that end, it’s essential to include these eight elements on your business website.
Unique content – Content consists of all information you put on your website, from blog posts to the “about us” page. Images, forms, contextual information, the words on a submit button, and more are content and are opportunities to appeal to your ideal client. The more you can direct everything toward that client, the more results you’ll see.
Overview of benefits – Don’t just tell people about your products or services. Explain the benefits they will experience when they use your products or services. Your audience should leave your site totally understanding the benefits of your company without having to question anything.
Contact information – One of my biggest website pet peeves is hidden contact information. Make it easy for your audience to contact you! Create a “contact us” page to offer multiple ways that your audience can contact you, including a telephone number, an email form, links to your social media pages, and more. Even better – make your most important contact information available on your website’s header or footer so it’s available on every page of your site.
Simple navigation – Nothing is worse than not being able to figure out how to get around a website. If you want your audience not only to stay on your website but also to use it to its full potential, make the navigation easy to understand and intuitive to your audience.
Comments section – Whether it’s via blog posts or an individual page for comments, make it easy for your audience to make comments to your company and read comments from others. This is a wonderful use of website space, especially because user-generated content is loved by search engines.
Clear calls-to-action – Don’t be shy when it comes to calls-to-action (CTAs). Your audience has no idea what to do unless you tell them. Make your CTAs super clear and try to limit them to only one or two on each page of your website so readers aren’t confused about what to do.
Special offers – A great way to draw people to reading more information on your website is to always include some sort of special offer to new visitors. You can use plugins to time your offerings as well as to offer them only to new visitors. This is a great way to increase customer loyalty.
Email newsletter subscription – Don’t let your visitors leave without offering them the ability to get updates about your company in the form of a newsletter or email list. Pop-ups and sliders are very common today because they work. Consider adding them to your business website for maximum impact.
If these elements are on your business website, it will work that much better within your marketing and sales strategy. Just remember to frame everything you do in terms of how your audience thinks and feels rather than how you think and feel.
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