Making the Most of Social Media

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Social media marketing is a “must do” for any business owner. To get the most out of your social media marketing, you need to understand the nuances of each platform. Here are some tips for making the most of social media for your business:

Find your audience – There are so many social media platforms, far too many for one company to be the best at all of them. You need to know where your audience is and which platforms they are using. This is the only way you’ll really be able to connect with your specific target audience. Be sure you focus your efforts on the platforms where you audience hangs out.

Don’t just sell you on social media – The whole point of social media is to be social. This means you must interact and engage with your customers. Don’t always be asking them to do something or buy something, but rather make a social connection with them.

Be transparent and own your mistakes – Sometimes you might say the wrong thing on social media. It’s okay; it happens, but you must address it. Don’t delete and say nothing and think it’s just going to go away. Own up to your mistake and if necessary offer a sincere apology. Don’t make a hasty response, though. You might think you need to react quickly for damage control, but taking the time to think about how to properly address something will help you keep your foot out of your mouth.

Post frequently – This doesn’t mean to post so frequently that you come off as spammy, but try to post on a fairly regular basis. Perhaps that’s just once a day, or maybe it’s two or three times a day. Just remember to be purposeful in your postings.

Respond to negative feedback – Negative comments can be very upsetting, but if you ignore them and don’t deal with them, then it can be much more damaging to your reputation. Maybe you’ll win them over; maybe you won’t. Offer a way to help the customer resolve their issue. Ask to take it to private message, and perhaps a phone call will be in order to try to direct it off of public social media posts.

Track your social media – Know which kinds of posts get the most interaction and what time you’re posting them. This will help you connect better with your audience by knowing what they like to see and when they’re most likely to see it.

Social media marketing can be intimidating, but it doesn’t have to be. Following these steps is a great start to creating highly interactive social media communities around your business.

Which one of these tips do you struggle with the most? Share it with me. I might be able to help you overcome the challenge!