How to Leverage Your Social Media Audience to Create More Buzz
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Social media is a great way to promote your business and create more buzz. It doesn’t matter if you have a bricks and mortar business or a completely online business. It also doesn’t matter if you sell products or services. Using social media to create more buzz is something all business owners need to do. It’s one of the best ways, that’s practically free, to get the word out about your business.
When you consider the fact that so many people are on social media almost constantly, it becomes clear that you need to use social media to promote your business. At no other time in history has a business been able to be so close to their customers at all times. Follow these tips to leverage your social media audience to create more buzz.
Interact with your audience – The more you interact with your audience, the more likely they are to help you create buzz for your products and services. Your audience won’t feel like you’re selling to them if you use social media regularly to interact with your audience. They will be more likely to share what you say if you’re active on social media all of the time.
Use Facebook for events – It’s free to use, so you might as well use Facebook to spread the word about your events on social media. It’s a great way to create buzz for an event because people can easily share it with others. And try using Facebook Live to present a new product, discuss upcoming events, or anything else that would be beneficial to sharing with a live audience.
Tease your audience – Post infographics, images, and more about your new product or service in advance of it being live. As you create parts of your product, share it. A book cover, a few paragraphs from your new book, graphics, and images that pique the interest of your audience will go far to create buzz and excitement about your new product or service.
Blog and share – Most people don’t think of blogging as social media. But the moment you open your blog to comments, your blog is social. So blog about what’s going on in your business and in your life (if it fits) and open your blog to comments. Ask for comments to get it started and respond to the comments to keep the discussion going.
Using social media is a quick and simple way to get people talking about your business. Get started today!
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