Increase Selling Power with the Right Words
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Have you ever read a book and could picture the scene only with the descriptive words on the page? The words made the book come to life.
This is what your company can do. With the right words, you can influence readers to look at your website, to buy a product, or to sign up for your email list.
What are the right words? They vary depending on what you are selling. Try using words to create a picture of a place or a situation that includes your product or service. Once you’ve created the picture, weave in words that will have a hypnotic effect on your customers.
To create that picture, you need to know a little something about grammar and sentence structure. Most people read at an eighth-grade level. Big words or long sentences will cause them to yawn and lose interest. Keep your sentences short but powerful. Use as few words as possible to get your point across.
Choosing the right words is like a commercial filled with subliminal messages. It could be a word that appears in several places within the commercial or an action the actors keep performing that transmits a message to your brain. A sweaty brow could make you feel hot or desire a cold drink or a new air conditioner.
You don’t want your customer to figure out what you are doing. It is misdirection as much as persuasion. You are creating a scene that gets the reader to feel certain things while sprinkling in words that will lead them to you and your product. When you get to the point where you tell them to visit your website or storefront and purchase a product or service, your audience is ready and eager to do it.
One way to find the right words is to examine other successful businesses (especially those in your industry) and see what they do. What are their “right” words and how do they use them?
When you write anything for your audience, remember to keep them in mind, using words they understand and relate to. Choosing the right words for your customer base will bring in the sales you seek.
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