How Your Personal Story Can Attract Clients
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Stories have been used for ages to convey ideas, suggest solutions, and teach morals. Stories define our childhood and give meaning to our lives. Your story, told in the right way, can attract more clients than you thought possible. The trick is weaving your story with the solutions you provide and how that benefits your future clients.
Telling your personal story of how you came to be what you are now can be a very powerful motivator for prospects to decide to become clients. And telling your story well is an art form that you can learn.
Tell it at the right time – When you are sharing something of a personal nature, make sure the tone of the story matches the emotions you want to evoke. You probably have many personal stories that can be shared, so pick the right one for the right audience at the right time.
Be authentic – Only you can be you, so it’s important to be real. You can show your vulnerable side, talk about a time when you experienced failure and how that affected you and what you did about it, and more…as long as you are being authentically you.
Set the stage – Stories need a beginning, a middle, and an end. You want to evoke all the senses in your story, telling it so that your prospects are emotionally connected to you by the end of it. Words, context, and tone matter.
Understand your purpose – Consider the purpose of sharing your story. Are you trying to explain who you are, teach something, pass on your vision, or something else entirely? If you know your purpose you can find the right story, words, and phrases easier.
Practice – Whether you’re typing out your story, speaking your story into a recording device, or telling it to a live audience, it all takes practice. You should be able to tell your various stories at the drop of a hat when the appropriate time comes up with your potential clients, and practice will assist you in developing this skill.
Stories can be used to tell who you are, why you’re here, what you do, your vision for your future all while teaching others something important while demonstrating your values. Telling your personal story can endear potential clients to your company, ultimately turning them into paying clients.
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