How to Market Your Business with Your Facebook Profile
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This post is part three of a four-part series about “Marketing Your Business with Facebook.” Read part one and part two.
The best way to market your business on Facebook is through a Facebook page dedicated to that business. However, your personal Facebook profile presents some marketing opportunities of its own. First and foremost, using your personal profile starts with personal relationships in building business relationships.
Let your friends know about your business – Make posts on your personal profile that specifically focus on your business. You can put a lot of information in one post, but it would be more effective to go through a number of posts, spread out over time, with each having a tidbit of information. These multiple posts increase the chances that any particular friend will see the post.
Allow follows on your personal profile – When you allow follows to your personal profile, you don’t have to accept individuals as friends to for them to see your public updates. You also won’t have your news feed cluttered with the updates of all of your followers.
Personal posts can connect to your business – Your business is a major part of your life, so it is natural that some of your personal posts will involve things that are happening in your business. Keep those posts personal for your friends, but don’t overlook the opportunities to promote your business subtly at the same time.
Don’t hesitate to create ad-like posts – Your personal profile is an effective place to put ad-like posts because your friends already trust you. Keep it in balance, though. Even your friends will lose interest in your Facebook posts if they are about nothing but your business.
Always include your contact information – Whatever the nature of your post, if there is any connection to your business include your business contact info or a link to your website.
Always include a call-to-action – Whatever you are doing to promote your business on Facebook, asking the reader to take some action that will strengthen their connection to your business is essential. Some possibilities include links to your company’s website or Facebook page or a link to sign up for your email list to receive an informative report or other information. Any response to a call-to-action gives you more information about the prospect and presents an additional opportunity to make them a customer.
Use images – Your company logo, a photo of your place of business, or a photo of employees involved in some public service activity – any image like this draws more attention and gets more responses than text alone. Include text with, or even within, the image to further enhance its ability to create interest.
Promote your successes – Any professional certification or award is a subject of personal pride, but don’t overlook it as an opportunity to promote your business.
When marketing your business on Facebook, you have an entire suite of tools available. Don’t overlook the opportunities presented by your personal profile.
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