How to Market Your Business with a Facebook Page
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This post is part one of a four-part series about “Marketing Your Business with Facebook.”
To increase your company’s sales, you must get information about your business in front of people. That means going where people will be. Facebook is where people are, with more than 1.5 billion active users. And on any given day, 65 percent of them log on. You can target your desired demographic in that enormous audience by creating a Facebook page. Here are some ways you can use a Facebook page to market your business.
Create a page – Creating your business page isn’t as difficult as you might think. Plus, it’s free! You can have a Facebook page for your business up and running in less than an hour, and you can refine it as frequently as you wish.
Add a cover photo and a profile picture – Some graphic representation of your business (a photo or your logo, for instance) will create brand awareness for that image. People who visit your Facebook page will connect the information they receive there with your company and its brand.
Add a call-to-action – On the cover area of your page, create a call-to-action. Also add call-to-action buttons or links in your blog posts and online ads. Responses to your calls-to-action build your fan base and create alternative ways to market to those fans.
Add a description of your business – This is the first place visitors see information about the nature of your business. You have two places for descriptions – a short one (155 characters) and a long one. Use both.
Add contact information – Add your business address, telephone number, and website URL to your Facebook page. This will encourage prospects to find you away from Facebook and drive traffic to your website.
Start posting and do it often – You will increase the chances of any given Facebook fan seeing your post when you post at least two or three times per day.
Do not post only ads – The main reason for creating your Facebook page is to increase your business. But another advantage of Facebook over most marketing tools is the ability to build a relationship with your prospects. Give them reasons to like you. Give them entertaining and informative posts, as well as ads.
Allow others to post to your page – This provides an opportunity for two-way communication with prospects, which is another step to building a relationship rather than merely dispensing ads. There are options available to monitor others’ posts so you can protect your page from inappropriate language, for example.
To grow brand awareness and respect from visitors, start with a Facebook page. This one tool can start an exponential growth spurt for your company’s online presence.
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