How to Market Your Business with Facebook Groups
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This post is part two of a four-part series about “Marketing Your Business with Facebook.” Read part one.
The key to marketing success is getting an effective promotional message about your company in front of large numbers of potential customers. Facebook groups are an excellent tool for making large numbers of people aware of your business, your products or services, and your message. Here are some ways you can use Facebook groups:
Search groups for interests your customers have – For example, if you sell camping gear, search for groups using keywords like “camping,” “hunting,” or “outdoors.” You are bound to find many groups that are relevant to your business. Don’t hesitate to join them all.
Post to those groups and do it often – The purpose of joining these specific groups is to present you and your business as experts in your field. To do this, you should post at least once a day. The more often you post, the more likely it is that any individual member of the group will see your posts. While it’s important to create unique posts for each group, also consider creating posts that can be used across the whole range of groups you have joined. And don’t forget to use images in your posts to create more interest and response to your content.
Include a call-to-action – This can be as simple as a link to your website or company Facebook page or a request to sign up for your email list. Your first goal is to build exposure, and a large fan base is evidence of that growing exposure. You want the group’s members to go to your Facebook page, where they will find more information about you, your company, and your products. And don’t forget to ask them to “like” your page.
Create items that can be emailed – Keep in touch with those who sign up for your email list by creating items that can be emailed at regular intervals.
Do not post only ads – Create posts that provide value, whether entertainment or information, to the groups’ members. This will help you build a relationship with those readers, making them more inclined to trust your business.
Address problems that your products or services will solve – Whether posting ads or informative or entertaining posts, address problems that your products or services will solve for the groups’ members. It doesn’t have to be a blatant cry for their business. Just making people think about the problem and creating an awareness that you can help contributes to the relationship.
Use giveaways to encourage visits to your Facebook page – Giveaways don’t have to be costly. An informative report that addresses visitors’ interests can cost you nothing to put together and can increase your Facebook fans’ interest in your business.
Be honest – Sure, that’s your intention, but don’t let promotional puffery slip over into false statements. Assume that the reader will at some point become aware that a claim or a promise was false. When they reach that awareness, all of your effort toward building a relationship is at risk. It is much better to promise less and deliver on every promise.
For an explosive growth in your Facebook page’s fan base and a corresponding growth in sales, there is no more effective single tool than Facebook groups. Make them a consistent element of your marketing plan.
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