How to Make Your Website Easier to Share on Social Media
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Sharing on social media sites can help your website become more popular. But is your site actually making it difficult for your audience to share it on social media? Follow these tips to make it easier for people to share your website content:
Add share buttons – Does your website have share buttons on every page and blog post? If not, add them now! And make sure they’re easy for your audience to see and use them.
Use image-rich content – People like sharing images and videos. If your website content is full of images and videos, it will be more likely that your audience will share that content. Be sure the images and videos are relevant and useful too.
Frequently update the content – The more frequently you update the content on your website, the more opportunities your audience has to share it. You won’t get many shares when your content is not new. And don’t forget to add a call to action at the end of every blog post to encourage your audience to share it.
Add follow buttons – Make it easy for your readers to follow you on your own social media sites where you share your content. That will make it easier for your audience to see your content and even share it for you.
Automate strategically – If you frequently forget to share your new content on your social media accounts, consider using a website plugin that shares your blog posts automatically. This can remove a few tedious tasks from your daily to-do list.
Use RSS feeds – Really Simple Syndication (RSS) is an easy way for your audience to read your blog. RSS feeds allow people to organize all of the blogs they read in one spot. Your site’s visitors will never miss a new blog post when they add your RSS feed to their feed readers.
Share content through email – Your email list is a built-in audience for your website content. After you publish a new blog post, send an email directing your email subscribers to read the new content on your website. And make the emails easy for your audience to share with others.
Allow comments – Some business owners are afraid of allowing comments on their blogs and articles. But the truth is, people will trust you more if they can comment on your content. Responding to every comment creates engagement that encourages sharing.
Sharing content on social media sites is a great way to make your website more accessible and more popular with your audience.
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