How to Get Your Customers to Refer You to Others

March 14, 2017 Teresa Clark

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According to current marketing wisdom, one unhappy customer will tell seven other people about his or her bad experience with a product or a business. But a happy customer will tell only one other person about his or her great experience. How can you beat these odds to get more of your satisfied customers to spread the word about your products and services? Here are six suggestions:

Create useful content – The first way to encourage customers to refer you to others is to create excellent content. Your content should be in multiple formats that are useful to the prospects in your niche, including articles, special reports on hot topics in your niche, videos, infographics, webinars, and ecourses. Be sure to include share buttons with all of your content. That will allow your website visitors to share your content on social media sites.

Launch new products and services – Looking to create buzz about your products and services? Try launching new products and services regularly. Consider giving away free review copies of your products in exchange for testimonials to spread the word about how good your products are.

Host a webinar or workshop – A free webinar or workshop can be a way to present yourself as an expert in your field. Share your best tips and ideas for both newbies and veterans in your industry. Don’t forget to include a Q&A session at the end of the webinar or workshop to allow attendees to interact with you.

Distribute an enewsletter – Enewsletters not only are a great way to communicate with your customers, they also can be forwarded easily to friends and family. In your enewsletter, share your own content, content from others in your field, infographics, and special reports. All of this will encourage your subscribers to share your enewsletter with others.

Create an affiliate program – Creating an affiliate program for your loyal customers allows them to earn income by referring your products and services. Craft such attractive affiliate offers that any customer would be glad to tell others about your amazing products or services.

Just ask – You would be amazed at how many business owners forget to include a call to action that suggests if the reader liked the content or found it useful, they should feel free to share it with others.