How to Get More Information from Your Subscribers

November 10, 2016 Teresa Clark

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The best email subscription forms ask for very little information. A name and an email address are all you need. But the more personalized the emails you send your subscribers later, the more response you’ll get. Therefore, you need to find ways to get more information from your subscribers after they opt in so you can send them the right information. Here are eight ways you can get more information from your subscribers:

Welcome message – Your welcome message to new subscribers is a great opportunity to seek more information from them. Use a simple online form or use forms available in your email marketing program to collect the information you need.

Thank you page – Whether it’s an opt-in thank you page or a product purchase thank you page, this is a great place to find out more about your subscribers. Add a link to an online form so subscribers simply can click and provide more information about themselves to help you serve them better.

Polls and quizzes – Periodically, it is helpful to send polls or quizzes to your subscribers. This will help engage your subscribers in a new way and open them up to providing more information about themselves so that you can personalize your interactions with them even more.

Coupons and codes – Whenever subscribers take advantage of a coupon code, it’s a good time to collect more information about them. You may have collected only a name and an email address when they opted in, but when they redeem the coupon code, ask for just a bit more info.

Request for response – Send an email to your subscribers requesting a response. This can be a comment on your blog, a request for them to fill out a form, or solicit questions related to your niche or industry that you can answer on your blog. This will help you get more information about each subscriber that can be used to create more personalized messages.

Surprise gifts – You probably gave your subscribers a freebie when they signed up for your list. You can use the same tactic with your existing list to get more information from your subscribers. Offer them a new gift after they take some sort of action, such as sharing a blog post with a friend or commenting on a social media post.

Subscriber preferences – A great way to get more information is to offer your subscribers various preferences they can choose for the type of information they want to receive from you. For example, if you have more than one subscriber list, give your subscribers a chance to be added to other lists that might interest them.

Behaviors – Moving your subscribers from list to list due to the behaviors they demonstrate will help you personalize the information that your subscribers receive. For instance, if they click through to buy a product, they should be moved to a new list.

Don’t just try one time to get information from your subscribers. Build the trust between you and your subscribers. Then ask more questions and seek more feedback from them so you can make the information you send them more personal than ever before. The more personal your messages are to them, the more responses you’re likely to get.