How to Earn Social Proof
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Do you have social proof? Social proof is all about building trust among your customers and potential customers and proving that you’re a reliable and honest business entity. People use social proof to judge the reliability of you and your business online. Follow these tips to improve your social proof:
Social proof starts with being social – You can’t escape the importance of being social when it comes to online marketing. People actually do care about what their friends and family are doing, saying, and buying. The actions of the influencers in your life actually help determine the actions you might make.
Friends of a feather – Studies show that your closest friends influence not only your happiness but also your net worth. The saying that “birds of a feather flock together” is actually true! If you get the word out about your products or services to one of your most ideal clients and he shares it with his own circle of friends, your company will get noticed by more of your ideal clients.
Word-of-mouth is imperative – Most people trust word-of-mouth recommendations for products and services more than they trust any other type of marketing or advertising. If your best friend says she likes something, you can usually be sure you’ll feel the same way. If someone you trust says they found value in something, you feel confident that you will too.
Social proof takes time and effort – Developing and increasing your social proof happens through interacting on social media, blogging, and participating in your local or virtual community. Being an active participant in your online or offline community will go far to creating the social proof that you need to be seen as a trustworthy source of information. The more people who quote you, friend you, follow you, and retweet your information, the more social proof you collect.
Use the tools of the trade – Create branded social media URLs. Establish a consistent image and profile. All of this will ensure that people know who you are. Once a person reads, enjoys, likes, shares, and comments on something you have written, they will be more likely to see search results that your work appears in.
Even before online marketing, we knew that customers were more likely to tell people if they had a bad experience rather than a good one. The tide has shifted somewhat in how people behave thanks to social media. Today, a person who likes something is likely to share with more than 1,000 people over time due to our circle of influence. To market online successfully, you can’t neglect earning social proof.
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