How to Create a Strong Social Media Presence

July 16, 2018 Teresa Clark

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With more than 2 billion people using social media networks every day, there is no doubt that social media plays a big role in determining your success as an entrepreneur. Despite the opportunities that social media has brought, many entrepreneurs are still struggling online. Follow these four tips to create a strong social media presence:

Have a plan. – Before you even start creating social media profiles, you need to determine what you plan to achieve. Having a clear plan on what you want to achieve on social media platforms will determine how you will build and use your presence on social media.

Offer valuable information. – Take advantage of your knowledge and post valuable information that people are craving. People will always look forward to reading your next post if you are consistently posing content that is useful and relevant. An additional bonus is that your posts will be shared across various social media platforms, enabling you to reach out to more people and presenting you as an expert in your field.

Know your target audience. – Who do you want to reach on social media? There are millions of consumers across various social media platforms. However, not all of them will identify with your brand. So it is important to know your target audience then channel all your efforts to building a strong relationship with them.

Be consistent. – Consistency will determine your success on social media. You need to be consistently posting quality, informative, and relevant content. You also need to be consistent when engaging with your audience in order to grow your presence on social media.

Building a strong social media presence is not as difficult as you may think. However, you need to be strategic and consistent in order to break through to your target audience.