How to Choose the Best Publishing Format

September 17, 2018 Teresa Clark

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Authors can choose from a number of book formats for their writing, including audio, digital, and print. Some formats work well for any type of writing. However, other content may do better with only one type of format. Let’s talk about the different formats, what they’re best for, and how to decide which one is right for you:

Digital books or ebooks – Digital books are great for content with clickable links. This includes topics with supplemental materials. Clickable links in ebooks usually generate a high response rate. Digital books are also great if your audience uses ereaders or if you have a toptic that your reader may want to keep private.

Print books – Traditional print books are ideal for people who want to access them often, such as cookbooks. Additionally, books with a lot of images may be better in print since images can be difficult to manage in some digital formats. Textbooks, reference books, and books with worksheets usually are better in print. Finally, choose to print your book if your audience prefers printed materials.

Audio books – Audio books are ideal for busy professionals, especially if they have a long commute. If your ideal reader is a commuter or someone who doesn’t have time to read but does have time to listen, then create your book in audio format. Additionally, you may find that books that have clearly defined sections may also do well in audio.

When deciding which format to choose for your book, first consider how your readers will prefer to access the information. They are the people you’re writing your book for, and they should determine the format. Also understand how the information you provide will best be utilized.

Finally, keep in mind that you don’t have to choose just one format. You can publish your digital book as a print book and also as an audio book. However, when you market your book, you may want to focus on one format. Pay close attention to the format that sells best and focus on that for future books and marketing endeavors.