How to be Successful with Offline Marketing

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In these days of online marketing, many small business owners forget about the benefits of offline marketing. Offline marketing is very lucrative and can help you improve your business exponentially. Here are just a few ways you can market your business offline:

Business cards – Consider creating business cards with a unique size, shape, or material to make you stand out from the crowd. Distribute your business cards when you attend events, when you meet someone in a store, and anytime you feel that you can make a connection with someone.

Promotional apparel – People love receiving free T-shirts, hats, and other types of promotional apparel. Depending on the type of business you have, you can even sell these items to your customers so they’ll become walking advertisements for your business. And don’t forget to wear your own promotional apparel!

Pens and other promotional items – Inexpensive promotional items are an easy way to market your business because when you use them, people notice. Hand out these items when you’re out and about in the community. Other people will notice your business name too.

Branded stationery – Whenever you send anything through the mail, branded stationery will serve as an additional marketing tool. When others see your branded stationery, they will feel as if they’re dealing with a professional business.

Posters and banners – Hang posters and banners in places where your audience may congregate, including at your own business site. These posters and banners should be eye catching and should feature just enough information to get your audience’s attention. Entice them to seek out more information.

Networking events – It’s important to attend local networking events in order to get known locally. You also can pay to sponsor local networking events to help get your business name out to your community.

It doesn’t matter if your business is mostly online. Offline marketing can be very lucrative for your company.

Want to create a buzz around your company? Sign up for my email list then grab my free 50 Non-Traditional Marketing Ideas for Small Businesses to help you get started!