How Often Should You Email Your List?
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Wouldn’t it be nice if there was a number or a schedule you could follow? While it would be great if there was research that suggested that emailing your list exactly every five days would give you the best results every time, there is no such thing. And there’s a very good reason for it. Every market, every niche, every audience, and every person is different. While you’ll never make everyone on your list happy, there is a lot you can do to make just about any email frequency work.
Don’t wait too long in between emails – If you leave too much time in between emails, your readers will forget you. Anything less than once a month is not a good idea. In most markets and for most business models you don’t even want to mail less than twice a month.
Don’t send too many emails in one day – On the other end of the spectrum, don’t send more than one email per day on average. Yes, you may have days when you have a good reason to send multiple emails. But on a weekly or biweekly average, don’t email more than once a day.
Evaluate your current schedule – Look at what you’re doing now, then figure out how often you want to send emails. Do you create a closer connection with your market by emailing more often? Do you want to drive more traffic to your website by emailing links frequently? Do you want to grow your income by making more frequent email offers?
Create a new schedule – Once you know where you’re at and where you want to be, make a plan for getting from point A to point B. But don’t go straight from emailing once every few months to daily emails. It’ll get your readers clicking the spam button like crazy. Instead, start with monthly emails for a couple of months, then let your readers know you have more to share with them and start mailing weekly. Then a few months later, ramp it up to daily emails if you desire.
Pay attention to analytics and feedback – Listen to your audience when you get feedback on email frequency but also realize that there will always be someone who complains. Review your email data, such as open rates, to get a better feel for which frequency is working best for you and your audience.
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