Get More Out of Your Social Media Marketing

June 7, 2016 Teresa Clark

Off

Content, Marketing, Social media, Writing

Welcome to my blog! If you would like to keep updated on new posts, please subscribe.
And consider following me on Facebook and Twitter. Thanks for visiting!

Social media marketing is an effective way to get the word out about your company’s products or services. But many small businesses aren’t doing all they can do when it comes to social media marketing. You might think social media marketing ends at sharing a few posts each day, but nothing could be further from the truth.

Create consistent and complete profiles – No matter which social media you use, it’s imperative that you create consistent and complete social media profiles. Include a professional headshot and your company’s logo. Choose identical usernames for each profile. Keep the text of your profiles very similar, ensuring that one doesn’t contradict another. On each social media network, you want visitors to recognize your company immediately.

Host live events – With services like Google Hangouts, you can host live events that are open to the public while your group discusses a hot topic within your niche. Another way to have a “live” event is to host a Twitter party or a Facebook party where everyone is allowed to post their own comments or links related to a certain topic for a specific amount of time. Use a specific hashtag to promote the event. Or try using Snapchat. If you aren’t sure how to start with Snapchat, buy my Insider’s Guide to Using Snapchat for Marketing ebook.

Congratulate People – If you notice one of your followers having an especially successful day, post a congratulatory message and wish him or her well. It’s a good chance to make a connection with one of your followers. While a lot of people may do the same thing, people still like to be noticed for their achievements, accomplishments, and special days. If you know their mailing address, drop a card in the mail to make the congratulations even more special.

Use more images – People who use social media prefer sharing and engaging with images instead of text. Always include text with the images, though (for the sake of keywords). Creating images and memes using software like Canva, PicMonkey, or Pixlr is simple, fun, and easy. Using images as simple as a quote on a peaceful background can make a huge difference in the amount of engagement from your audience.

Use social media to survey your audience – A great way to get more engagement on social media is to survey your audience. This will help you find out what they really need and want from your company. But don’t give them too many choices. For example, give your audience a choice between two different videos you can create or two topics for a webinar you can host. Ask them to vote. Then follow through and produce the item you promised.

Capture influencers’ attention – If you can get a popular “guru” or authority within your niche to like, share, and connect with you on social media, it’s possible you can quickly expand your audience. There are many different ways to do this, but one is to comment on influencers’ posts intelligently and share with your audience what the influencer is doing in your niche.

Finally, to get more out of social media marketing it’s important to be truly engaged. Don’t put everything on automatic. Make intelligent and purposeful comments, share freely, and you’ll get more out of your social media marketing.