Common Content Marketing Mistakes to Avoid
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Content marketing is a very important way to get the word out about your company’s products and or services. Content marketing is the best way to inform, educate, and engage your audience while building authority in the eyes of your audience. However, there are some common content marketing mistakes that you definitely want to avoid:
Overlooking SEO – Search engine optimization (SEO) involves both on- and off-page actions you can take to ensure that search engines find your website, blog, or product. SEO uses certain techniques and tactics to help your audience find you. Don’t think that SEO doesn’t matter. The more you put these improvements into place, the better your results will be.
Not using automation wisely – Automation can simplify your marketing tactics, but don’t overuse automation. Here’s a good rule of thumb – personally respond and interact with people on social media and within comments on your blog but use automation for everything else.
Not promoting your content – When you create any type of content, you should promote it on your social media networks and through email. You can even promote it via pay-per-click ads. If you don’t promote your content, you’ll get a lot less positive results from it.
Forgetting to optimize your headlines – Part of search engine optimization involves headlines, but this deserves a special mention. There are some ways to ensure your headlines are optimized. First, put the keywords in the first three words. Secondly, test out more than one headline to see which one gets the best response.
Creating poor quality content – Typically, your audience doesn’t want to wade through a lot of content. If you cannot create quality content on a daily basis, don’t. Create quality content on a schedule that works for you. If it’s high quality, answers questions, and solves problems, your audience will welcome it.
Not publishing enough – You have to publish enough to get noticed and to keep the interest of your audience. Don’t get so bogged down in perfection that you neglect creating new content at least weekly.
Concerning yourself with quantity over quality – By the same token, you don’t want to post daily if the content doesn’t somehow add value to your audience. Simply posting content, especially if it doesn’t match your niche, won’t get the results you want.
If you can avoid these content marketing mistakes, you’ll experience more success with your content marketing efforts!
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