How to Choose the Right Domain Name
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When it comes to building a website, your domain name could make it or break it. A catchy domain name can help people remember who you are and easily find you. By contrast, a bad domain name can make your website hard to find, so your potential customers will end up at your competitors. Here are some quick and easy tips to help you pick the name that’s best for you and your business.
Follow these tips when choosing your domain name:
Make it easy to remember – If people remember a website, they’re more likely to go to it. Our brains process so much information in a day, and most of it we forget. Just because someone’s friend tells them about a great website, doesn’t mean they’re going to remember the name when they have time to check it out.
Make it related to your niche– When you choose your domain name, the best place to start is with a few keywords related to your topic. Take these keywords and try to turn them into a name. While you might be able to find an awesome catchy word or phrase, if it’s not related to your niche, people aren’t going to remember it.
Make it easy to type – There are certain letters that are just harder to type than others. While it may not make the biggest difference, try to avoid letters like q and p. And avoid difficult combinations. If in doubt, have a friend who isn’t the best typist try to type your domain name options. If one takes a lot longer or is harder for them, it’s probably best to throw out that option.
Try to avoid these common domain name mistakes:
Names that are difficult to spell – If your name is Joe Smith, certainly that would be an easy domain name to spell. But if your name is John Jacob Jingleheimer Schmidt, that one is a little more difficult. Avoid a domain name with names that are difficult to spell.
Misspellings – If you misspell a common word, people are probably not going to spell your domain name right. Correct spellings are easier to remember. If they don’t get it on the first try, they may try again. But more likely they’ll either find another site with the correct spelling or simply give up.
Names that include numbers – While it might be clever, it’s hard for people to remember names with numbers. And it’s hard to spread the site name by word of mouth.
Names that are too similar to a popular website – Sure, you might get the traffic from misspellings, but that’s not going to be enough to sustain a quality website.
If you’re stuck finding a good name, try going to a site that sells domain names and entering your keywords. Often sites will help you find related names that are available. That way you don’t have to worry about trying to buy a name that is already taken.
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