Why Your Business May Need a New Website
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Many business owners build a website and kind of forget about it. Then the website is nothing more than an online brochure. This is unfortunate because a well designed website really can work for you, bringing in business leads 24/7.
If you didn’t know that, it’s likely you probably need a new website. If you’re not sure whether or not you need a new website, consider the following:
Your website is dull – Go to your website and look at it as if you’re a member of your target audience. How do you feel when you see it? If you’re unimpressed and bored, your audience is too. A website should be designed with the audience in mind. If it’s not, the audience will not be impressed.
Your target market has changed – After several years of doing business, the focus of a business can change to a new target audience – whether due to a better understanding of target markets or due to a change in products and services. If your business has experienced this kind of change, it is important to consider a new website design.
Your website content lacks proper focus – If your content isn’t focused on your audience and written with them in mind, then you’ll need a complete overhaul of the content on your site, though maybe not a total design makeover.
New technology is available – Is your shopping cart, newsletter, blog, or content management system outdated? If it’s been a few years since you updated the technology you use on your website, then it is likely time to consider updating it.
Your website is not mobile responsive – More people are using mobile technology to access websites than ever before. If your audience members click through to your site on a mobile device and cannot read it, they won’t be back.
Your site is not interactive – Most website visitors expect websites to come with all the interactive bells and whistles. The ability to make comments, to share content on social media, and to engage with your audience is very important. If your website lacks these abilities, it’s imperative that you update your website.
You want to ramp up your design – It may simply come down to the fact that you are ready for a refreshed website with a new look that better captures your audience’s attention and makes it easier to deliver your messages.
Sometimes you need a new website because you want one, but other times you need a new website design because yours is outdated and no longer serves your audience. How do you rate your company’s website?
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