When you go on a trip, you use a map or GPS to ensure that you get to where you want to go. The same thing should be done when you start a business. Map out a plan, starting with the end. To help you create a business plan, answer the following seven questions.
Earning the attention of your audience is an ongoing process – one that transcends location. You need to earn your audience’s attention online, offline, and in between to make the most impact. One way to earn your audience’s attention is from the type of content you share online. Here are three ways your content can earn your audience’s attention.
Business owners often wonder when is the best time of year for email marketing. Like most marketing tactics, the answer depends on the products or services you’re promoting and your audience. Here are six times during the year you should consider sending email marketing campaigns.
When you write online content, you can make it sound factual and impersonal. Or you can write in a way that packs an emotional punch. Most content is more effective with the latter approach. If you want to gain traction with your website content, you should aim to engage your readers’ emotions. Here are three reasons why.
Your company’s website is a powerful marketing tool. It can help you get more customers than you ever thought possible. Are you taking full advantage of your business’ website? Here are six ways to market your business website, both online and offline.
Occasionally, someone will unsubscribe from your email list. In reality, you want people to unsubscribe because that makes your list more focused on the right people. However, the unsubscribe process is an opportunity to refocus that person and better target your audience. Follow these six steps to help turn an unsubscriber back into a subscriber.
Businesses need a refresher once in a while. If you haven’t updated your business or added new features and benefits to your website, it may be time. Using these four simple tools will bring more life into your business.
Is your business behind the eight ball when it comes to social media marketing? Here are 10 quick must-know tips you should consider when creating your company’s social media profiles.
The holiday season is an opportunity to spend time with family and friends, to take some time off work, or even to escape for a winter getaway. For all the joy and fun, though, so comes the stress. All is not lost, however. Here are five ways you can minimize your stress and anxiety so you truly enjoy the season.
