Avoiding the Social Media Time Trap
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Social networking is here to stay – Twitter, Facebook, Instagram, Periscope, and a host of other social networking sites are on the rise. People want to be connected, and the speed we’re moving in to stay connected is frightful at times. How can you keep up? But more importantly, are you being less productive than you should by visiting social networking sites?
The first thing to note is that social networking shouldn’t be looked at as a negative thing. It’s simply the next stage of Internet business. As savvy online business owners, it’s up to us to stay connected to the latest trends and changes in this field.
However, it’s also important to note that too much of a good thing may lead to a negative outcome, such as not making the best use of our time.
If you’d like to use social networking in your marketing but are worried about the time issues associated with it, here are a few tips:
Set a schedule – Determine each day how much time you will dedicate to social networking. Start off with 20 or 30 minutes each day, and try to stick to the same schedule every day. This gives you a dose of social networking without letting it overtake your business or your life. The schedule should be personal to you. You may find that 30 minutes is too little or too much, but whatever schedule you create, stick to it.
Know your goals – Before you get knee-deep into social media, determine what you would like to achieve from it? Do you want to gain more clients or customers? Do you just want to have a little fun and connect with friends and business acquaintances? It’s important to know your goals with social networking because this will help you put the whole thing into perspective.
If your goal is to get more clients, then you’ll need to look at your social networking time as an investment and track the outcome. If you just want to have a little fun, then it’s something you can do without worries once you’ve finished your business tasks for the day.
Don’t juggle too much too soon – Trying to be involved with all aspects of social networking may seem a little daunting and time consuming. Instead, research and find one or two methods you really enjoy and that seem to work for your business needs. Then stick to those methods for a while until you’re confident you can handle more. For example, put your time and energy into one social media site that connects you with the right people for your business. Don’t spread yourself too thin by trying to be active on every social media site!
Prioritize – Unless you’ve proven that social networking is a big part of your overall business strategy and success, it may make sense to prioritize your fundamental tasks first, such as contacting clients and completing tasks that help you earn money. Once you’ve completed the activities for the day that you feel will help your business succeed, then you can move on to your social networking time.
It’s all too easy to get caught up in the social networking time trap. That’s why these tips work hand in hand. If you don’t know your goals with social networking, it’s easy to waste time, and you also won’t know where your priorities should be. And if you do too much too soon, it’s easy not to stick to your schedule and spend too much time on social networking sites.
Use these suggestions as a starting point. Then set yourself a schedule and stick to it. Remember you’re in control, and you don’t need to get carried away with social networking!
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