Earning the attention of your audience is an ongoing process – one that transcends location. You need to earn your audience’s attention online, offline, and in between to make the most impact. One way to earn your audience’s attention is from the type of content you share online. Here are three ways your content can earn your audience’s attention.
Business owners often wonder when is the best time of year for email marketing. Like most marketing tactics, the answer depends on the products or services you’re promoting and your audience. Here are six times during the year you should consider sending email marketing campaigns.
When you write online content, you can make it sound factual and impersonal. Or you can write in a way that packs an emotional punch. Most content is more effective with the latter approach. If you want to gain traction with your website content, you should aim to engage your readers’ emotions. Here are three reasons why.
Your company’s website is a powerful marketing tool. It can help you get more customers than you ever thought possible. Are you taking full advantage of your business’ website? Here are six ways to market your business website, both online and offline.
Occasionally, someone will unsubscribe from your email list. In reality, you want people to unsubscribe because that makes your list more focused on the right people. However, the unsubscribe process is an opportunity to refocus that person and better target your audience. Follow these six steps to help turn an unsubscriber back into a subscriber.
Businesses need a refresher once in a while. If you haven’t updated your business or added new features and benefits to your website, it may be time. Using these four simple tools will bring more life into your business.
Is your business behind the eight ball when it comes to social media marketing? Here are 10 quick must-know tips you should consider when creating your company’s social media profiles.
The holiday season is an opportunity to spend time with family and friends, to take some time off work, or even to escape for a winter getaway. For all the joy and fun, though, so comes the stress. All is not lost, however. Here are five ways you can minimize your stress and anxiety so you truly enjoy the season.
Small businesses need to be focused on marketing at all times. Even if you have a full client roster or you think you have enough customers, you must keep marketing. But marketing doesn’t just consist of banner ads and direct mailings. It’s so much more. If you’re stuck on using the same old marketing ideas, take a look at how you can make your marketing better with these five strategies.
As a business owner it’s important to take periodic vacations. That means a real vacation where you turn off all computers, disconnect from social media, and spend time with your family. Everyone needs a vacation. But business owners tend not to take very many vacations. And when they do, they usually lose money. But you can set up your business to avoid a drop in income and still be able to take a relaxing vacation.
