Advanced Marketing Tactics for Small Businesses
Welcome to my blog! If you would like to keep updated on new posts, please subscribe.
And consider following me on Facebook and Twitter. Thanks for visiting!
The old ways of marketing are over. No longer can you place an advertisement, attract consumers, and make easy sales. Today, marketing is all about, as Seth Godin says, “attraction and connections.” But which tactics create the attraction and connections that get more sales? Try these six advanced marketing tactics today:
Create responsive website – This is almost a beginner’s tip at this point. But just in case you haven’t made the move, it’s time. A responsive website is a mobile-friendly one. Now people use mobile devices more than computers to access online information. So your website should be mobile-friendly.
Take action on social media – It’s not enough to join social media. Fill out your profiles completely and ensure they represent your brand in a cohesive manner. Then take action on social media by sharing your content and other people’s content and participating in discussions on social media. If all you do is share your own content on social media, no one is going to even notice you. Participation is key.
Attend and host online and live events – Not only should you participate in online events and live events, you also should plan and host them. Hosting online and live events is a great way to personify yourself and your business to your audience. Until they hear you or see you live, you might just be an avatar on the computer screen.
Become an author – Authoring a book is a great way to create a calling card for your business. Being an author within your niche is a great way to market your core business. Write or ghostwrite a book of interest to your audience, edit it well, have a professional cover made, and sell it on Kindle. You can even use a print-on-demand service if you want to have print versions available for signing at live events.
Get listed on a speakers bureau – Speaking at events is an excellent way to market your business. Create a one sheet and send it to various speakers bureaus for groups and organizations where you think your audience will attend. You can even charge for your speeches, creating an additional stream of revenue all while marketing your core business.
Create special landing pages – When you write guest blog posts, articles, and other content for online and offline sources, create a special landing page for each venue. When the audience clicks through, they will feel loved and appreciated and will be more likely to trust you enough to act on your calls to action.
Finally, it’s important that you use a variety of content on your blog and website. Don’t just use text – use videos, podcasts, audio, and more to give your audience several ways to consume your content. Try these advanced marketing tactics now, and soon you’ll notice a difference in your marketing results.
Previous Post
Next Post