9 Ways to Demonstrate Your Expertise
Welcome to my blog! If you would like to keep updated on new posts, please subscribe.
And consider following me on Facebook and Twitter. Thanks for visiting!
Starting your own business is challenging. It’s the old conundrum about how can you get experience without having experience. But you can make your own experience and prove your expertise with just a little work. Here’s how:
1. Blog regularly – Start a blog on your website and blog directly to your audience with many forms of content, discussing many issues your audience has. It’s a great way to get traffic, but it’s also a great way to demonstrate expertise.
2. Write a white paper about a problem – A white paper is a long report that addresses a problem and then offers solutions to the problem. If you write one or two white papers about problems your audience has, you’ll be able to show your expertise even though you’re just starting out.
3. Publish a book about your expertise – Writing a book is always a great way to show your expertise. Direct the book to your target audience and answer questions they may have. Address one problem and solve it, and then people will realize that you do know what you’re talking about.
4. Make checklists to help your target audience – If you know the types of things that your audience has questions about, you can create helpful checklists, cheat sheets, or tip sheets that are available for your audience to download from your website.
5. Share answers freely on social networks – LinkedIn, Facebook, Twitter, and even forums and message boards are great places to answer other people’s questions in a way that highlights your expertise.
6. Become a contributing writer – Blogs, websites, newspapers, and magazines always want more content and will take well-written, expertly delivered articles. Some of these will even pay you for the content. Write originally for each medium and rely on your author bio to send traffic your way.
7. Get on a speaking circuit – Create a couple of presentations that you could easily turn into public speaking fodder. Make a one sheet, an downloadable file that explains the topics you can speak on as well as your speaking fees.
8. Create a YouTube channel – Many people have become famous because of YouTube, and you can too. Use YouTube as a way to demonstrate your expertise on the topics of interest to your audience.
9. Host a free webinar – Technology enables you to spread the word about your knowledge and expertise. Hosting a webinar allows you to show the world and, most importantly, your audience what you know.
These ways to show your expertise don’t require you to have a huge client roster or even an online following. Doing these tasks will help you gain a following and build the business of your dreams.
Previous Post
Next Post