8 Tips for Regular Website Maintenance
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Websites aren’t a built once and done proposition. All websites need regular maintenance to ensure they remain secure and operational. Just like a bricks and mortar store requires cleaning, maintenance, and security, the same goes for your website if you want it to maximize performance. Here are eight items you should maintain regularly on your website:
Quality control – Your website should be monitored on a regular basis for errors such as grammar, typos, misspellings, and broken links. If people visit your site and notice too many errors, they will lose trust in your work. This goes for all copy on your site as well as ads you place on your website. It’s all important since everything on your site represents you and your brand.
Communication management – Your website is the first line of communication with your audience, and if the methods of communication you offer aren’t working properly, your customer service will suffer. Regularly test your customer service system, help desk, and contact forms to ensure they work properly.
Performance standards – How fast do you want your site to load? Is it maintaining your standard? How well do your landing pages convert? How does your site work on mobile technology? Establish a standard for these items and then monitor them to ensure compliance.
Infrastructure monitoring – All websites must be updated in terms of security on both the website and the hosting site. It’s important to monitor how well your hosting is working because without that, you have no website.
Publishing administration – Part of having a well-maintained website is having an easy publishing process that keeps content up to date and consistent. You may need writers, editors, and other people to format and publish the content for live viewing on your site. All of these publishing duties must be done regularly. By most standards, you should have at least 10 new pieces of content or blog posts per month.
Security monitoring and updates – Hackers are waiting to find a way into your website so they can redirect your visitors, hide links, install malware, or worse. It’s important that you use software or services to continuously monitor the security of your website.
Structural updates – Every site needs periodic updates in terms of the structure of the site. This includes ensuring that menus, widgets, advertising, and shopping carts are always working properly to help you have the highest return on your investment.
Continuous backups – All websites should be backed up continuously. Many hosting companies offer automatic daily backups, but you also should invest in a software program or a service to back up your website on a continuous basis offsite.
How many people you need to accomplish these tasks depends on the size of your business. If you are not very tech savvy, you should outsource the most important security, backup, and design tasks to someone else while you handle the content management and publishing process. This is money well spent because regular website maintenance is crucial to having a successful income-producing website.
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