8 Tips to Create Subscriber-Friendly Content
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Do you wonder why people subscribe to your email list and then immediately unsubscribe? This happens for a variety of reasons, from not feeling like the content was directed toward them to feeling like they get too many emails or worse because they never received any emails!
Every business owner should do their best to maintain a healthy email list. Here are eight tips to help you do this:
1. Know your subscribers – Are you attracting the right people to your email list? Collecting any ol’ subscriber won’t help you reach your goals. Ensure that the content you use to attract people to sign up for your list is directed to your target audience and no one else. Also ensure that any freebies you give out in exchange for email addresses are things that only your target audience would want.
2. Personalize subject lines – Why are personalized subject lines so important? If your audience see their names in the subject line, they will be more likely to notice the message in the deluge of email they already receive and then open it.
3. Personalize content – Your email service provider has the ability to personalize the content of your messages. Use it! Audiences respond very well to having content personalized to them. They see their names, and they feel more important and are more likely to click through.
4. Send only targeted content – Once you’ve attracted your target audience to your email list, don’t mess it up by sending something different than they expect! As you write your email content, ask yourself, “Does this fit my target audience? Will they find it helpful or beneficial?”
5. Send only purposeful content – In addition to being targeted, your email content needs a purpose. Your purpose can be multi-fold – you want to inform, entertain, educate, and engage. You may not do every single one of these in every email message (though that should be your goal!) But you should choose at least one to focus on each email message. Also, don’t forget to include a call-to-action in every message.
6. Don’t send content too often – You know the people who send you content three or four times a day – it’s irritating and even if they do offer something beneficial, you stop reading their messages. You get sick of it and eventually you unsubscribe from the list. You don’t want that to happen to you, so tread carefully with the frequency of your messages.
7. Don’t send content too infrequently – Conversely, it’s important to avoid not sending enough content to your audience. A good rule of thumb is sending one email message to your subscribers each week. To accomplish this, create content one year in advance. That’s 52 evergreen pieces of content that fit your audience and promote your products and services. You can add new content or freshen your saved content as needed.
8. Study your metrics – Finally, it’s very important that you study your metrics. If you don’t know who is opening your messages, how many are opening them, when they’re opening them, and what happens when they follow your call to action, then you won’t know if what you’re doing is working. You should be aware of whether or not your content is producing a response.
Creating subscriber-friendly content is simple if you understand who your audience is and what they want. You can even use your email service provider to engage your members and ask them what they want from you. The more you can deliver what they want, the more successful you will be.
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