8 Habits of Successful Social Media Marketers
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Social media has proven itself as an effective way to market almost any business, but there are so many sites, tasks, and profiles to manage every day. It’s easy to feel overwhelmed. The most successful social media marketers have several habits that enable them to do it all successfully. See how many you’re already doing, and add those you aren’t to your day to see what a difference they can make.
Know your niche – Know what the people in your niche are most interested in and create content that satisfies those needs. Make your business the place people go to for solutions to their problems.
Block time on your calendar – Make an appointment each day with your social networking profiles. Spending just 10 to 15 minutes two or three times per day will prevent you from getting distracted. Log in, look around, and interact as needed. Then log off and get back to work!
Leverage advertising as needed – Even a small budget can go far with the right content on the right network. If you have a tweet that is getting a lot of traction, consider turning it into a sponsored tweet. Also consider running a campaign to add more followers while the tweet is prominent, in order to give it more exposure to those in your niche who aren’t connected with you yet.
Use automation as needed – There are several tools that will allow you to manage multiple social media accounts with just a few clicks. Pay particular attention to publishing content during the times you are not online, for around-the-clock marketing.
Think engagement, not just eyeballs – Your content should evoke a response, such as a comment, a like, or a share. Make your calls-to-action obvious, such as “Like or share if you agree” or “Let us know what you think in the comments box below.” When you get a comment, reply to it. But don’t engage with a troll. Just delete their nonsense and block them.
Follow others and engage with them – Be helpful in all your interactions online, and people will soon be checking out your profile and starting to follow you because you are someone worth paying attention to.
Connect with thought leaders – Connect with the top people in your niche. You can learn from them, you’ll be keeping good company, which over time may result in profitable opportunities.
Track your results – See how many engagements you get from each activity. If you’re driving traffic to your website, create a unique URL for each network campaign so you can see the results from each network quickly.
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