7 Ways to Refresh Email Campaigns

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Once you create an email campaign, it’s easy to rest on your laurels and let everything get a little stale. If you’re not getting the results you used to get, it might be because you’re in an email rut. To get out of the rut, create a plan to improve your email marketing by reviewing these items each year:

Update technology – Are you still using the same email marketing technology you were using five years ago or even two years ago? If so, take a hard look at the new and improved technology. You don’t want to miss out by not staying informed about new offerings. This is true whether you switch technology or not; your own email marketing technology might offer new functionality that you don’t even know exists until you check it out for yourself.

Create new designs – Every year, update your email artwork to reflect both your brand and the changing times. You want to remain fresh, memorable, and modern. Update your newsletter graphics and consider changing the layout or the look and feel of each newsletter. New designs for your logo or other artwork will breathe new life into your email marketing campaigns.

Improve your calls-to-action – What worked a year ago might be old news today. As technology improves and people become more educated, you may need to try new ways to get your market to act upon your calls-to-action. Plus, it’s likely you have learned more about which CTAs work best for your market. Revisit the CTAs you have in place now and try to improve them so you’ll get even more results.

Optimize for mobile devices – Nowadays, most emails are read on mobile devises. If your email marketing isn’t responsively designed, you’re likely missing out on most of your market. Your email marketing technology probably has easy templates and designs that are responsive, but what about the items you ask your audience to click through to see? Are they responsive? If not, they need to be.

Update segmentation strategy – Most businesses begin with segmenting their email marketing between buyers and non-buyers, but you can go so much further. You can segment by product interest, device interaction, and more. You will get a better return on investment if you segment your audience because it will enable you to deliver the best message to each audience.

Integrate social media – Are your email marketing campaigns integrated with social media in a way that allows your subscribers to help you get more subscribers and join you on social media? You should be cross-promoting your email list with your social media network to get the most results. If your audience is reading your emails and interacting with you on social media, you’ve got the best of all worlds and the most chances of conversions.

Study your metrics – Study the metrics of your email marketing before and after each campaign and then look at some things more thoroughly each year to find out what is working and what is not working. Which subscribers are engaged and which are not engaged? What are the optimal times to send your messages so subscribers open them? Do you know?

By keeping on top of these things, you can get out of your email rut and stay out of it. Make plans to revisit these items every year. As technology improves and changes, you need to improve and change too.

Need some help as you refresh your email campaigns? I can help!