7 Ways to Stretch Your Marketing Budget

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The more you can stretch your marketing budget, the more marketing you can get done. And the more marketing you get done, the more customers you’ll have. Stretch your marketing budget by following these seven tips:

Attract affiliate marketers – By simply giving your affiliate marketers a percentage of sales, some graphics, and marketing information, you will build a team of people who promote your products and services for you.

Content marketing still is king – Creating educational, informative, compelling content for your audience still is one of the very best ways to get the word out about your company. You can create the content yourself, hire a ghostwriter, or use private label rights (PLR) content. The cost of content is not expensive when you consider the results of your efforts.

Email marketing is not dead – Are you building your email list? An easy way to do this is to get your social media and blog followers to sign up for your email list. Ensure that you get them to double opt-in to avoid SPAM law issues. Marketing to people with permission is the most effective form of marketing there is.

Collaborate with others – Working temporarily with others in a joint venture agreement on one project can help you expand your market for other products and services. Sharing resources with other entrepreneurs will stretch your marketing budget exponentially.

Build relationships – Pay attention to your contacts and current customers. It’s a lot less expensive to keep a customer than to get a new one. Get close to your current customers to help develop a sense of loyalty.

Get published – Write an ebook about your main topic of expertise. You can give it away free on your website to build up the sales numbers, and then charge for it later. The point of the book is to get your name out there as an expert.

Get your customers to promote you – Ask your customers to give you testimonials that you can use to promote your business. Share these testimonials on your website, on Facebook, and on your LinkedIn profile.

Stretching your marketing budget with these creative ideas will help you get the word out about your products and services.

Another way to stretch your marketing budget is through outsourcing. Let me help you tackle some of your marketing tasks.