7 Costly Social Media Mistakes
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Social media gives unprecedented access to people interested in your company. However, some new users can get so excited by the prospect of more profits that they actually end up costing themselves through simple yet avoidable mistakes. Here are the top seven to watch out for if you are new to the social media marketing game:
Unclear goals – Do you want sales, subscribers, followers? Plan every campaign around a specific goal, which you can measure by getting the target market to take particular action. By limiting the number of actions available in each message or campaign, you help to reduce returns, unsubscribes, and unfollows.
Unprofessional profiles – Make your social media profile as informative and professional as possible. Include basic information that potential customers want to know, along with information that makes you stand out from your competition. A logo and colors help you to be recognized at a glance, so don’t forget to include a professional logo with your profile.
Following too few people – As soon as you sign on for most social sites, you are asked about your interests. You’ll also receive recommendations about who to follow. Take these suggestions seriously because these usually are your industry’s top participants on that social media site.
Promoting too soon – After creating your social media profile, don’t immediately start to crank out posts, tweets, and promotions at lightning speed. Social networks are just that, social. It’s not about you hammering out promotion after promotion. Focus on building relationships and connections that are based on your common interests.
Publishing the wrong content – Every social network attracts people who prefer a specific type of content. For example, Twitter users want very short and to-the-point messages. Customize your content for each network. Your goal is to deliver the right type of content to each social media network, based on its specialties and the preferences of their users.
Ignoring daily search results – Conduct a quick search each day for some of your business’s keywords or products. Look for mentions of your business and your name. Answer questions or refer people to your website for more information. If you see positive comments and reviews, thank them. If you see negative ones, help solve the problem. The offer of help will show goodwill to anyone who might have seen it.
Retaliating – The time will come when you will receive negative comments and feedback on your social media accounts. No matter how unfair some comments are, don’t retaliate in public. It could cost you more than you can ever imagine. Keep it professional at all times.
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