6 Ways to Market Your Business Website

December 27, 2016 Teresa Clark

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Your company’s website is a powerful marketing tool. It can help you get more customers than you ever thought possible. Are you taking full advantage of your business’ website? Here are six ways to market your business website, both online and offline.

Content – The more relevant your website content is, the more traffic you’ll receive. Don’t post new content all at once – post it a little at a time so that search engines grab it and bring you a steady trickle of traffic every day.

Social media networks – When you write a blog post or add content to your site, share it with everyone on all of your social media networks. Try to make each social media post slightly unique. Each network has its own unique appearance and personality. Be sure to match your posts with each network.

Business card – Believe it or not, you still can get some business with the good, old fashioned business card. Add your business website to your business card and hand it out to everyone you meet. You never know if someone you meet today will call you months or even years later because they need what you’re offering.

QR codes – QR codes show that you and your business are tech savvy. A QR code can take your customer or contact to a newsletter sign-up page or just your website home page. It’s up to you.

Pay-per-click advertising – Pay-per-click advertising directs online customers to your website. You only pay when the ad is clicked. Search engines and social media networks offer pay-per-click advertising, allowing you to design and target an ad in minute ways to get the most convertible clicks.

Sponsorships – Look for local sponsorship opportunities where your business can help fund an event, support a charity, or combine resources with other businesses offering complementary items to your audience. The end result is more traffic to your website.

Publicizing your business website is an important part of your company’s marketing strategy. If you want people to find out about your business, a website is essential. And telling people about the website is the only way they’ll know it exists.