6 Ways to Keep Your Website Fresh

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Wouldn’t you prefer something fresh over something stale? If we’re talking food, you’d undoubtedly say yes. Well, websites are much the same. A visitor who continues to find the same old content or images will eventually move on. Here are six ways to freshen up your website and ensure that your visitors keep coming back for more.

1. Update your content. – Content is still king, and it’s what audiences crave. They surf to find out information and will stay with you if you can provide that. It is a time consuming process, so strive to create new content once a week. Use every business encounter or issue as the subject of a new piece of content. There is no substitute for your experience and the knowledge it can impart to your readers. When you’re pressed for time, consider hiring a writer.

2. Add a blog. – Blogs allow you to interact with your audience in an informal way. Use your blog to exchange ideas, announce new product launches, host surveys, and get feedback. A blog can be updated more often than your website, and it can provide readers with something new to digest each time they return to your website.

3. Repurpose content. – Does your website include some evergreen articles? Turn them into short blog posts, quotes for images, podcasts, social media content, and more. One article can be spun into a variety of new forms for your audience to enjoy.

4. Check out the competition. – Visit your competition’s websites. What are they writing about? How are they maintaining their traffic? You might find some new ideas that you hadn’t thought of.

5. Host a contest. – People love to compete and win prizes, so host a content on your website. Advertise it on your social media channels to draw more people to your site. After your visitors participate in the contest, they’ll stick around to look at the rest of your site.

6. Ask for feedback. – Customers always want to share their opinions, and many potential customers rely on online reviews before purchasing products and services. Make sure you are providing what your customers want by asking them to complete a short and simple survey. Then follow and update your website based on their feedback.

In today’s world, people want and expect more from websites. To stay relevant and fresh to your visitors, you might need to make some changes to your own site.

Does your website need a reboot? Ask me for help!