6 Things You Can Learn from Your Competition

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Researching your competition can help you discover so much about your own business and audience. Studying the competition takes you out of your comfort zone and puts you into their territory. It will reveal many things that can help you improve your profits and products. Here are six things you can learn from your competition:

Keywords to use – Figure out which keywords your competition ranks high for. Are these keywords you want to compete with? Or can you identify better keywords to use to attract the same audience?

How to engage with your audience – Watching how your competition engages with their audiences can teach you ways in which to improve your own engagement. Identify mistakes and successes in your competition to ensure that you’re covering all bases.

Ways to differentiate yourself – By seeing how you and your competition are the same, you can identify ways to make your business stand out. The more ways that you can differentiate your business from theirs, the better and the higher your profit will be.

Weak points to exploit – Studying all that your competition has to offer will help you identify gaps in products and services that you can fill. This is another way to make your business stand out over the competition.

The best topics to elicit engagement – When you watch your competition, which topics of discussion on social media and blog posts get the most engagement from the audience? Is the engagement productive or counter-productive?

How much they charge for their products – Knowing what your competitors charge, how they process payments, and how they deliver their products and or services can go a long way to making good decisions for your own business.

Analyzing your competition can help you learn how to improve your own business. Use your competitors as a place to get new ideas for making your business better than theirs. But don’t steal or plagiarize!

Not sure how to analyze your competitors? Ask me for help!