5 Ways to Use Email Marketing
Welcome to my blog! If you would like to keep updated on new posts, please subscribe.
And consider following me on Facebook and Twitter. Thanks for visiting!
In today’s technological world, most businesses use email in their daily operations. Email has proven not only to be effective but also to be a cost-efficient way to keep in touch with business contacts around the corner or around the world.
However, many companies have yet to realize the marketing potential they have at their fingertips when it comes to email. You can do much more with email than sending a memo regarding the next team meeting. Let’s consider some of the other ways email can be used from a marketing standpoint:
Launching new products – By sending an email a few weeks ahead of the product’s launch date, you can start getting people excited about something new in the works. A few days beforehand, send another email informing your customers about more details regarding the product. The punch comes when you give out all the details and attach a coupon for purchasing the product.
Sending email greetings – Keep track of your customers’ birthdays and send an electronic birthday note to show your customers how important they are to you. This also applies to the holiday season. Little gestures such as these will leave a lasting impression. Your customers will know their patronage is valued and likely will continue to do business with you.
Offering giveaways and discounts – Use your email list to offer incentives for your current customers. Offering your customers a free gift or a discount on their next purchase when they refer a new customer to you may be the right approach. This type of offer also can be passed down to new members who sign up for your email updates.
Sending company-branded email messages – Just as businesses have their own letterhead for correspondence, you can achieve the same thing with outgoing email messages. Email newsletters are perfect outlets for promoting your company name. While sharing updated information to your email list, you also can keep everyone up to date on your new products and services.
Conducting email campaigns – Email marketing campaigns can provide you with tracking tools that allow a view of your visitor statistics. This means you will see how many of your email recipients actually click through to your website or sales page. With this information, you can judge the most useful information in your campaigns, as well as the least useful.
Although these aren’t the only ways you can use email messages as part of your marketing toolbox, they are a good start. By taking the time to implement some of them in your business today, you will see how easy it is to grow your dream business of tomorrow.
Previous Post
Next Post