5 Ways to Network Locally
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Networking is an important part of any business. You need to network if you want to grow your business. Networking in your local area can be especially important, as it gives you local connections in your community. If you’re unsure how to get started, here are five ways you can network in your community.
1. Get out there – Go out into your community and meet people and businesses, whether similar to yours or not. Your local chamber of commerce can help you get together with local businesses. Go to fundraisers to meet people. Even going to the golf course or taking a craft class are great ways to network and meet people with similar interests to you.
2. Get a second look – When you meet someone at a special event, get a second look at them and see if they really are on the same page as you. You shouldn’t set up a coffee meeting with everyone you meet. But for those that you want a deeper connection with, set up a plan then and there to meet up at the coffee shop in a few days to get to know them better.
3. Help others in your network – Remember to help those who you are in a networking relationship with. Don’t be greedy and always ask for help with your business. Offer to help out whenever you can so your network doesn’t feel like you’re using them. You also should be contributing to their businesses.
4. Use your existing network – Review your current contacts. You probably are already connected to people you can network with locally to help you grow your business. They might also have a network that could be beneficial to you and your business.
5. Maintain relationships – Don’t lose track of your network. You should have about five to ten strategic relationships that you are always nurturing. Make sure you interact regularly and that it’s as good for them as it is for you, so in the end they are coming back for more with you.
Always reevaluate your network and your needs and even the needs of the people in your network. However, if you find that someone is being too needy, it might be worthwhile for you to cut that person loose. Don’t burn bridges in the process but be mindful of what you need from your network and what you’re capable of giving to them.
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