5 Reasons to Use Email Marketing
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Whether you own a web-based business or a “brick and mortar” store, you should be using email marketing. Communicating with your existing or prospective clientele is paramount in the business world. In case you have any doubts about how this can benefit your business, here are five reasons why email marketing is a good choice for your business needs:
1. Inexpensive – Email marketing is arguably the least expensive marketing tool you will find. Many email marketers select user-friendly programs such as Aweber, MailChimp, or ConstantContact. If these programs don’t meet your company’s needs, search online for one that works best for you.
2. Quick – Not only is sending email marketing messages quick, it also doesn’t take long to collect information about your contacts. Never miss an opportunity to ask for a client or potential client’s contact information.
3. High return on your investment – Subscribers to your mailing list are a built-in fan base. They already have visited your website and are aware of what your business has to offer them. These people are more inclined to purchase from you again because they know you and your business. This results in perfect opportunities for you to offer pre-release sales on new products or services to your mailing list.
4. Increased sales with personalized email – This is where collecting information about your current or potential customers comes in handy. Collecting subscribers’ names during the sign-up process allows you to send personalized email messages. You easily can set up your email marketing program to insert subscribers’ names into mass email messages. This makes your business appear more friendly and personable.
5. Increased sales with more traffic to your website – Targeted email campaigns that include links to your website have a significantly larger chance of obtaining a new customer, a new sale, or both. By using words and email formats that attract the attention of your readers, you are more likely to keep people reading through the whole email, thus increasing traffic to your website and eventually sales in your products and services.
Whether you need to send certain information to only part of your subscriber list or you need to track responses on a certain product or service, email marketing is a great tool for your business. Email marketing is a powerful way to improve your company’s reputation without wasting valuable time or breaking the bank.
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