4 Ways to Make Your Website Link-Worthy

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The days of reciprocal links with irrelevant sites are long gone. For links to be worth anything today, search engines require that the links to your site and from your site be authorities. Here are four ways to make your website link-worthy:

Your website needs useful, informative, accurate, reliable, and promoted content – Don’t put filler content on your website. Every bit of content should be useful, informative, and accurate. Your audience should know the content is reliable in terms of well-written and well-researched information. It’s also important that you promote every last bit of content you put on your site. If you’re not proud enough of your content to promote it, why would anyone else link to it?

Your website should be up to date with technology – Does your website have a “responsive design?” This means your website works well on any device. Nothing is worse than trying to link to a shared article and find out that you cannot comfortably read it on your smartphone or tablet. When your website has a responsive design, it will become more link-worthy to relevant sites. In addition to responsive design, pay attention to the technical elements of your site so your website always is up to date in terms of what your audience expects technology-wise.

Your website should look the part – If you had a successful website in the 1990s and you haven’t changed it, it’s time for a redesign. Gone are the typical banner at the top and two sidebars. Websites are now much more dynamic in appearance now. Thankfully, technology like WordPress makes it easy to have a competitive, up-to-date, and great-looking website that won’t appear old-fashioned.

Your website should speak directly to your audience – Outside of the design and content of your website, you need to be sure everything speaks directly to your own audience. Don’t try to appeal to others just because you want links back to your site. Appeal to your audience instead. You want your website to be the one-stop shop for anyone who needs information in your niche.

When you speak directly to your audience through the design and content on your company’s website, it will become link-worthy in no time.

Does your website need a refresh? Let me help!