4 Design Tips for Content Websites
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If you have a website that focuses on content, that doesn’t mean you should neglect the design. Having great design on a content website will play an important part in your user’s overall experience. Good design can increase trust and even bring more opt-ins, more sales, and more referrals. Consider these four design tips as you create your content website:
Reduce your ads – Yes, you need to make money. However, crowding your website with ads isn’t great design. In fact, a study of several hundred thousand websites showed that statistically, having more ads on your site means you’re slightly less likely to rank well than other sites with fewer ads. Your ads should integrate well with your website in general. The ads should be relevant and placed strategically to get your user’s attention without being intrusive.
One or two images per page – Having high quality, professional photos on your page can add to the aesthetics of your site. However, crowding your page with graphics makes it look unprofessional. Consider having just one or two carefully chosen images per page. If your article is really long, you can have one or two additional photos but try to avoid placing images too close to one another. Your photos also should be crisp, high quality, and relevant.
A stellar header graphic – Your header graphic is one of the most important elements of your website. After all, it appears on the top of every page visitors go to, affecting their overall experience. Your header graphic should contain one or two graphical elements and one or two text elements. Be sure the text and graphic elements aren’t too “loud” or they’ll clash with each other or detract from the overall content. If you’re not a professional designer, you should consider hiring one to create your header graphic.
A coordinated color scheme – Generally, websites look better with similar colors. A good rule of thumb is to use complimentary colors, which are colors that are adjacent on the color wheel. Avoid colors schemes that clash or have one color that stands out too much. The goal of your design shouldn’t be to bring attention to your design but to create a positive framework for visitors to consume your content.
Implement these ideas on your website design to make your site look good and to make people want to stay on your site longer.
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