3 Strategies for Quick and Easy Content Creation

March 11, 2019 Teresa Clark

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No matter what business you’re in, if you’re marketing your products and services, then you’re most likely creating content. Lots and lots of content. Blog posts. Emails. Opt-in gifts. Books. Membership programs. Videos. Podcasts. The list is endless. In fact, you probably spend the majority of your workday creating content. And it’s still not enough.

Sound familiar? What if you could quickly and easily create more content without spending hours at the keyboard?

Crowdsource it – You can easily tap into your network of friends, colleagues, and even competitors to create an endless stream of content that requires very little work on your part:

Interview the influencers in your niche, either in text or audio
Solicit guest posts for your blog
Build a panel of experts to answer questions for your email subscribers
Host a webinar with a guest speaker
Create a survey and share the results

The possibilities for creating content based on the input from others is nearly endless. While all of them require you to play some part, the actual time spent will be minimal.

Repurpose it – If you’re anything like most entrepreneurs, you already have a huge collection of content. You’ve written hundreds of blog posts and emails, recorded dozens of how-to videos, produced several ebooks or guides, and created at least a few presentations. Don’t let all that content sit around and collect dust! Gather it up, give it a light edit, and put it back to work for you. Turn a series of blog posts into an ebook to sell or transform an ebook into a video course.

Rebrand it – Looking for something completely new that you haven’t offered before? Put your keyboard away and discover the power of rebrandable content instead. Prewritten content gives you the flexibility to create exactly what your audience needs and wants, without spending hours (or days) researching and writing.