10 Quick Social Media Marketing Tips
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Is your business behind the eight ball when it comes to social media marketing? Here are 10 quick must-know tips you should consider when creating your company’s social media profiles.
1. Reserve your username across all platforms – Reserve your desired usernames across all of the social media platforms, even if you don’t need them now. Doing so will keep imposters away. And trust me, you will need those usernames one day.
2. Decide which social media platform(s) best suits your needs – Not all social media platforms are suitable for your business. Trying to build a presence and stay significantly active on every social media platform can be time consuming and counterproductive. Instead, identify platforms that bring the best results for your business and focus on them.
3. Optimize your social media accounts – Once you’ve decided on the platform(s) you intend to use, focus on optimizing your profiles to get more followers. A few things to consider include using a real profile picture, writing clear and comprehensive about pages for your profiles, and including a link to your website.
4. Connect your social media accounts to your website – Connecting your social media accounts to your website helps to keep the conversation going. Your website visitors can link to any of your accounts, and your social media followers can find out more about your company’s offerings.
5. Find and follow leaders in your industry – Find the most influential people in your niche and follow them. Chances are they will share useful information about your niche, and you can look over their shoulders for inspiration.
6. Don’t forget the hashtags – Hashtags don’t just turn a cute phrase into a link. Many social media users rely on hashtags to search for information on social media. And it’s a nice way to make your content trends on the social media networks. Just don’t overdo it.
7. Stay social – Whether you’re using a personal social media profile or a company social media account, you need to stay social and interactive. Follow other users, send friend requests, comment on others’ content, like other people’s stuff, update your status regularly, and share interesting information.
8. Stay out of trouble – Each social media platform has its own sets of rules, and some rules cut across all the networks. Be sure you don’t get in trouble with the social media police by breaking thos important rules of netiquette.
9. Track mentions – Keep track of every mention of your brand across all platforms and find out what people are saying about you or your brand. Don’t miss a chance to neutralize any negative talk and to publicize any positive comments.
10. Post multiple times each day – The number of times to post per day depends on the network, how many followers you have, and how interactive your audience is. The more content you post, the better. Just don’t overdo it!
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