Local Marketing 101
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Local marketing is important for any small business. Even if your business is based mainly online, you may find that local marketing is still beneficial. Here are some tips to help you build your local marketing presence:
Build your reputation – Nothing ensures local marketing success more than positive word of mouth. Build a positive business reputation by going beyond what is expected and by providing excellent customer service. By building your business to provide great customer service and individual attention, you ensure that you can retain your customers longer and even raise your rates a little in some cases.
Spread the word – Tell locals about your business using a multi-task approach. Send out flyers or mailers in the local area. Place your business card on bulletin boards. Barter with other related businesses so you can promote each other’s services. Let your local paper run a piece about your business. Ask friends and family to help you spread the word. When you want to attract attention, it’s always best to try many different approaches to see which works best for you.
Use free media – Getting your local paper or television station to do a story on your business is a fantastic opportunity. The best way to attract free media attention is to write a press release. Find an angle in which to present your story. Then write the release and distribute it to several local media outlets. With any luck, you’ll find a local paper looking for new stories to print and it may include yours.
Finding local clients doesn’t need to be difficult. But it does take a little effort and time. Once you build a local reputation, you’ll keep attracting the same people to your business over and over again. Better yet, they’ll tell their friends and family about your company and its services!
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